As I’ve told you before, I use a special Twitter application called MarketMeSuite to manage my social media accounts.
One unique feature of MarketMeSuite is that it lets you “brand your tweets.”
These customizable links go out in every tweet you send through MarketMeSuite. In turn, all these Twitter-links get noticed by Google.
And the more of these backlinks you have, the more important Google thinks your website is.
All that adds up to your site making it to Google’s first page that much faster!
A NEW article provides a checklist for using Twitter and Facebook for Google SEO purposes. This expert on search engine marketing suggests, among other things, that “tweets can influence [Google] rankings (possibly) more than links!”
She reminds readers to use URL shoteners that create a “301 redirect” with your link, so you won’t lose any of the precious “link juice” that points searchers (and Google) to your page.
Marketing on Facebook and Twitter is gaining in popularity, but remains a hard sell to company “suits” because return on investment (ROI) is still difficult to measure.
Here are three new articles from Terametric.com about advances in measuring Twitter ROI:
Kyle Lacy, Principal of MindFrame and author of the book, “Twitter Marketing for Dummies”and Terametric webinar panelist on “How to Measure and Maximize Twitter marketing ROI,”shared the ratio for effective balance of Twitter conversation, marketing, and sharing for social media.
Share your content, share partner content and share industry content evenly.
I know a lot of heavy Twitter users rely on free social media management applications like TweetDeck or HootSuite.
However, I switched to a premium app last year and highly recommend it. I tried using TweetDeck, but because so many other people use it, too (after all: it’s free!) I just couldn’t rely on it. If you monitor conversations on Twitter, you’ll see complaints about TweetDeck every day.
(And HootSuite has already launched a paid premium version of their service; paid services are the way of the future if these developers ever hope to make a return on their investments.)
Anyway, MarketMeSuite has just released some user stats, to give you an idea of how popular it is getting:
“The subscription-only service, which enables subscribers to manage their marketing campaigns on Twitter and Facebook from an intuitive desktop application, has seen growth top 500% in the last 6 months and is currently growing by 30% month on month.
Twitter is a great political campaign tool, especially when used with Twitter management software that lets you run geo-targeted, local campaigns. (And you know what they say: “All politics is local”!)
Previously, for example, I shared a case study here about how to use Twitter as part of a political or public policy campaign.
Which politicians were the winners and losers on Twitter in 2010?
“When it comes to influence in 2010, Las Vegas and U.S. Sen. Harry Reid had it.
“The city and the Senate majority leader made separate top 10 social media lists put together by a California-based company called Klout, which analyzed Twitter feeds from last year. (…)
“Reid came in No. 7 on the top 10 list of most influential politicians who were the topic of tweets.
Via the trendwatchers at Springwise comes this cool example of how people are using Twitter:
“DJs, promoters, label reps and ‘professional party people’ from the Netherlands have persuaded Dutch airline KLM to add an extra flight to its roster.
“In a new twist on crowd-buying, the initiators of Fly2Miami made a bet with KLM on Twitter to organize a non-stop flight from Amsterdam to Miami.
“If Fly2Miami could get 351 seats reserved before December 6th, KLM would add a flight to its schedule on 21 March 2011, specifically for people attending the Ultra Music Festival and related parties.
“The initiative was prompted by a Dutch filmmaker tweeting about the lack of a direct flight from Amsterdam to Miami, a query that the airline’s Twitter team rapidly responded to with a wager.
“Exceeding everyone’s expectations, the flight was fully booked within five hours.
Here’s an excerpt from a must-read article by Tammy Fennel, of MarketMeSuite.
MarketMeSuite is the smart alternative to similar apps like TweetDeck. MarketMeSuite has lots of great features, and just one of these lets you find Twitter users in a particular area.
This is great for small businesses trying to generate buzz, and revenue, in their area.
For example, this feature is ideal for theatre owners and concert promoters, restaurants, real estate agents — the possibilities are endless.
Keep reading for a special VERY limited time offer from MarketMeSuite.
But first, here’s one of Tammy Fennel’s case studies about how to use MarketMeSuite for geo-targeting and local marketing:
“…what IS geo and niche-targeting?
“In basis, it is a clever algorithm which will find users near you who are talking about keywords associated with your geo-target marketing campaign. Let’s look at two people who are using it right now.
Every day brings a scary new story about online subscribers, commenters and shoppers getting their “secret” passwords stolen, and even exposed to the world.
In an embarrassing development, some users who consider themselves internet savvy were hardest hit in late 2010:
Readers of Gizmodo, Lifehacker and other Gawker Media sites may be among the savviest on the Web, but the most common password for logging into those sites is embarrassingly easy to guess: “123456.” So is the runner-up: “password.
Choosing and managing safe, secure passwords seems like a pain, but it is easier than you might think.
Today they announced that they’re bringing it back, for a very limited time.
I bought a Lifetime membership to MarketMeSuite a long time ago.
I switched to MarketMeSuite after using its free rival, TweetDeck; unfortunately, TweetDeck kept crashing on me during the World Cup, with Twitter traffic was at a high. I use Twitter for business, and literally can’t afford to use a Twitter client that isn’t reliable.
With everything from Black Friday to the Royal Wedding coming up, I expect users of (free) TweetDeck will experience more outages. Meanwhile, I’ll be happily staying on top of everything with MarketMeSuite.
If you’ve used HootSuite or TweetDeck, then the MarketMeSuite interface will seem very familiar to you, except it has more features.
Anyone who uses Twitter for business wishes Twitter offered a way to see their stats: how to see which tweets were the most popular, for instance — and unpopular, like the tweets that made people unsubscribe.
We’re all used to having statistics about our blogs and websites at our fingertips. We use these statistics to see who has linked to us, what keywords people used to find our site and lots more.
Now it looks like Twitter is getting ready to offer similar statistics for our Twitter accounts and streams.
Twitter has invited a select group of users to try out the new ‘Analytics’ feature. The feature is now in beta testing. No word on when this free tool will be available to every Twitter user.
If you among a select group of Twitter users, there’s a new “Directory” tab your official Twitter.com account page.
You’ll see it right after the “Profile” and “Messages” tabs at the top of the page.
This Directory functions a lot like the “Who to Follow” function you’ve already been using.
However, it makes it easier to search for new followers in a more targeted fashion.
In addition to suggestions, you can also “Browse Interests”, finding new people to follow based on the topics that they tweet about. For example, clicking on “Technology” brings me to a list of 60 suggested accounts that are tech-based, including Bill Gates, Kevin Rose, and BBCClick.
The Directory tab also gives you the option to find Twitter accounts that you are already connected with on Gmail, LinkedIn, Yahoo, and Hotmail/Messenger.