Archive for the ‘Twitter Power’ Category

Twitter marketing ROI: ideas for measuring social media ROI

Marketing on Facebook and Twitter is gaining in popularity, but remains a hard sell to company “suits” because return on investment (ROI) is still difficult to measure.

Here are three new articles from about advances in measuring Twitter ROI:

“3 Simple Twitter Marketing Rules That Will Increase your ROI”

Kyle Lacy, Principal of MindFrame and author of the book, “Twitter Marketing for Dummies”and Terametric webinar panelist on “How to Measure and Maximize Twitter marketing ROI,”shared the ratio for effective balance of Twitter conversation, marketing, and sharing for social media.

These were:

Share your content, share partner content and share industry content evenly.

“2 Reasons Why Twitter Marketing ROI is More Difficult to Measure than Facebook Marketing ROI”


Why using a free Twitter dashboard like TweetDeck may not be right for you (video)

I know a lot of heavy Twitter users rely on free social media management applications like TweetDeck or HootSuite.

However, I switched to a premium app last year and highly recommend it. I tried using TweetDeck, but because so many other people use it, too (after all: it’s free!) I just couldn’t rely on it. If you monitor conversations on Twitter, you’ll see complaints about TweetDeck every day.

(And HootSuite has already launched a paid premium version of their service; paid services are the way of the future if these developers ever hope to make a return on their investments.)

Anyway, MarketMeSuite has just released some user stats, to give you an idea of how popular it is getting:

“The subscription-only service, which enables subscribers to manage their marketing campaigns on Twitter and Facebook from an intuitive desktop application, has seen growth top 500% in the last 6 months and is currently growing by 30% month on month.


Political Twitter: top Twitter political influencers of 2010

Twitter is a great political campaign tool, especially when used with Twitter management software that lets you run geo-targeted, local campaigns. (And you know what they say: “All politics is local”!)

Previously, for example, I shared a case study here about how to use Twitter as part of a political or public policy campaign.

Which politicians were the winners and losers on Twitter in 2010?

According to Twitter reputation management experts

“When it comes to influence in 2010, Las Vegas and U.S. Sen. Harry Reid had it.

“The city and the Senate majority leader made separate top 10 social media lists put together by a California-based company called Klout, which analyzed Twitter feeds from last year. (…)

“Reid came in No. 7 on the top 10 list of most influential politicians who were the topic of tweets.


Geo-targeting, crowd sourcing and Twitter: a case study

Via the trendwatchers at Springwise comes this cool example of how people are using Twitter:

“DJs, promoters, label reps and ‘professional party people’ from the Netherlands have persuaded Dutch airline KLM to add an extra flight to its roster.

“In a new twist on crowd-buying, the initiators of Fly2Miami made a bet with KLM on Twitter to organize a non-stop flight from Amsterdam to Miami.

“If Fly2Miami could get 351 seats reserved before December 6th, KLM would add a flight to its schedule on 21 March 2011, specifically for people attending the Ultra Music Festival and related parties.

“The initiative was prompted by a Dutch filmmaker tweeting about the lack of a direct flight from Amsterdam to Miami, a query that the airline’s Twitter team rapidly responded to with a wager.

“Exceeding everyone’s expectations, the flight was fully booked within five hours.


Twitter Analytics: is a free tool to measure your Twitter stats finally on the way?

Anyone who uses Twitter for business wishes Twitter offered a way to see their stats: how to see which tweets were the most popular, for instance — and unpopular, like the tweets that made people unsubscribe.

We’re all used to having statistics about our blogs and websites at our fingertips. We use these statistics to see who has linked to us, what keywords people used to find our site and lots more.

Now it looks like Twitter is getting ready to offer similar statistics for our Twitter accounts and streams.

Twitter has invited a select group of users to try out the new ‘Analytics’ feature. The feature is now in beta testing. No word on when this free tool will be available to every Twitter user.

MarketingPilgrim reports:


Twitter testing a new ‘Directory’ tab, to make it easy to find people to follow

If you among a select group of Twitter users, there’s a new “Directory” tab your official account page.

You’ll see it right after the “Profile” and “Messages” tabs at the top of the page.

This Directory functions a lot like the “Who to Follow” function you’ve already been using.

However, it makes it easier to search for new followers in a more targeted fashion.

Here’s more from MediaBistro’s “All Twitter” blog:

In addition to suggestions, you can also “Browse Interests”, finding new people to follow based on the topics that they tweet about. For example, clicking on “Technology” brings me to a list of 60 suggested accounts that are tech-based, including Bill Gates, Kevin Rose, and BBCClick.

The Directory tab also gives you the option to find Twitter accounts that you are already connected with on Gmail, LinkedIn, Yahoo, and Hotmail/Messenger.


Twitter clients and apps: two quick Twitter tool tips

One: I know some of you don’t like the new version of the TweetAdder application, but as I’ve said before, I haven’t experienced any of the problems I keep hearing about.

However, the other day I did notice that some TweetAdder functions — especially the precious “Followers Of A User” function — weren’t working. I didn’t even get an error message; they just sat there, not working.

As you may know, one of the tried and true ways to get more followers on Twitter is to check out the followers of someone else on Twitter. Ideally, that “someone else” is a person in your field, and whose interests and specialties overlap with yours.

When you “follow their followers,” those followers are more likely to follow you back. After all, you both already have common interests.


Promoted Accounts: Paying for Twitter followers no longer a no-no – if you’re a big company

“Don’t pay to get Twitter followers!”

From the very beginning, newbies on Twitter were advised by experts and gurus never to pay to get followers, either through buying “lists” or through any other dubious method.

Today, however, Twitter is letting a select few users start paying for followers. Sort of.

Here’s part of Twitter’s official announcement about “Promoted Accounts”:

“We’re launching Promoted Accounts as part of “Suggestions for You”, which suggests accounts that people don’t currently follow and may find interesting. Promoted Accounts helps introduce an even wider variety of accounts people may enjoy.

“”Promoted Accounts are suggested based on a user’s public list of whom they follow. When an advertiser promotes an account, Twitter’s algorithm looks at that account’s followers and determines other accounts that those users tend to follow. If a user follows some of those accounts, but not the advertiser’s account, then Twitter may recommend the advertiser’s Promoted Account to that user. For example, a lot of people who follow several gaming-related accounts also follow @xbox. If someone follows gaming-related accounts, but not @xbox, Twitter may recommend @xbox to that person.”


Build backlinks: how to get backlinks fast, using Twitter

I just read a great post about how to build backlinks using Twitter, using the only Twitter management tool that lets you create branded links.

The folks at MarketMeSuite got an email from an enthusiastic user. She’d used MarketMeSuite’s unique ability to let you customize the “via”link that shows up in every tweets you send out. (Usually that line says something like “via web” or “via tweetdeck”, but with MarketMeSuite, you can customize that line to link to your homepage or blog!)

Here’s a screenshot of one of letter writer Julia Hutchins’ tweets:

build backlinks

As you can see, that underlined “via” line is a hyperlink that takes people to her site about American history.

Now, obviously this is good for traffic (and good for sales, too!).

However, there is another reason to use MarketMeSuite to “brand” your tweets this way. As Julia explains via email:


Best Twitter client gets better: new pricing, free blog hosting

My favorite Twitter client, MarketMeSuite, just announced new pricing for their terrific enterprise level Twitter management application.

I’ve used MarketMeSuite to manage multiple Twitter accounts (my own and my clients’.)

I’m not exaggerating when I say that I can’t live without it.

MarketMeSuite has features no other Twitter client application has, especially the free ones like TweetDeck, which are less robust or versatile.

Today MarketMeSuite announced a NEW lower price structure:

  • Monthly: almost free at $5.99 a month
  • Yearly: $59 a year (14 day money back guarantee)
  • Lifetime: $99 one-time (30 day money back guarantee)

After trying out MarketMeSuite, I came to rely on it. So I purchased a Lifetime license, which paid for itself quickly in terms of my own personal efficiency and my ability to manage my clients’ social media accounts. (MarketMeSuite lets you manage Twitter AND Facebook all from one interface!)