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Archive for the ‘Uncategorized’ Category


Political Twitter: top Twitter political influencers of 2010

Twitter is a great political campaign tool, especially when used with Twitter management software that lets you run geo-targeted, local campaigns. (And you know what they say: “All politics is local”!)

Previously, for example, I shared a case study here about how to use Twitter as part of a political or public policy campaign.

Which politicians were the winners and losers on Twitter in 2010?

According to Twitter reputation management experts Klout.com:

“When it comes to influence in 2010, Las Vegas and U.S. Sen. Harry Reid had it.

“The city and the Senate majority leader made separate top 10 social media lists put together by a California-based company called Klout, which analyzed Twitter feeds from last year. (…)

“Reid came in No. 7 on the top 10 list of most influential politicians who were the topic of tweets.

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HootSuite Twitter client launches premium accounts. Are they worth it?

It was free to everyone for a long time. Now the popular “social media dashboard” HootSuite is offering users different levels of service and features — for a price.

These new HootSuite plans range from $5 to $100 a month, and will provide Twitter “power users” with “an ad-free UI, enhanced stats, and multiple RSS feeds, social networks and team members.”

Mashable also reports that:

“The company’s Enterprise Package (Star Trek reference intended) weighs in at around $1,500 per month or $2,000 per month if you want to use a vanity URL shortener.

“This service is as deluxe as its pricetag…”

Other new and/or improved HootSuite features will include scheduled updates, plus Facebook, RSS and Ping.fm integration.

All I can say is:

Now that HootSuite is charging users money — sometimes lots of it — I’m so glad I picked MarketMeTweet as my premium Twitter client for power users.

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How to install the new Twitter ‘Tweet’ button on your blog

As I told you earlier this week, Twitter has unveiled its official “Tweet” button, to make it easier than ever to retweet and share cool stuff you find on the web with all your Twitter followers.

Here’s a video about the new “Tweet” button, direct from Twitter itself:

As the video explains, site owners (like me, and probably you!) will need to add a bit of code to their websites to provide the “Tweet” button to their readers.

(In case you were wondering what will happen to those familiar lime green “Retweet” buttons that used to provide this service, Twitter and the folks behind that button, TweetMeme, are now partners. As well, lots of big time sites like The Onion, the Huffington Post and Cracked.com have already implemented the new button.)

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Twitter sneak peaks: ‘Fast Follow,’ official ‘Tweet’ button

If you’re familiar with Facebook’s famous “LIKE” button (and who isn’t), Twitter looks to be coming out with its own variation on that theme.

There are lime green “retweet” buttons already up at lots of blogs, courtesy of Tweetmeme.

Not surprisingly, Twitter wants to control this sort of user activity itself.

Mashable has the exclusive story, tons of details and screenshots, and a sneak peak at a prototype of what the official “Tweet” button will look like (see the image at left.)

In other news:

Twitter just released “Fast Follow,” to allow mobile users to get tweets on their cell phone — even if they don’t have their own Twitter account.

MarketingPilgrim has the best explanation of “Fast Follow” I’ve read:

“You set up the service by sending ‘on [username]’ to 40404 in the US.

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Building backlinks quickly: how to build backlinks to your site, using Twitter

When Google is trying to decide how important your website is, and where it should show up when somebody searches for a particular word or phrase, the search engine giant analyzes is how many other people link to your site.

That is, how many “backlinks” that website has.

Now keep in mind: Google likes Twitter — a lot. You’ve probably noticed by now that Google picks up everybody’s tweets as part of the information it gathers all over the web. Results from Twitter show up on the first page of nearly every Google search, often in special areas that grab your attention.

So how to you combine Google’s fondness for Twitter, with the search engine’s equal love of backlinks? Is there a way to somehow create backlinks using Twitter and get twice the “bang for your buck”?

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How to use Twitter as part of a successful political lobbying campaign

Earlier this year, I was called in to run the social media aspect of a political lobbying campaign.

The campaign was a success, in no small part due to my use of Twitter:

  • I “branded” the client’s tweets with a permanent link to their website
  • I used a trustworthy Twitter application to help maintain our follows and unfollows
  • I tied our campaign to an easy two-word keyword phrase we wanted to “own” for the next 30 days

First, let’s look at the basics:

The client — a mid-sized professional association — undertook a 30-day campaign, pressuring politicians to take their side on a particular issue.

During the month, the campaign got articles and op-eds on the subject placed in major media, pushed TV and radio shows to talk about it, and wrangle meetings with politicians who could help them achieve their 5-point program.

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Roger Ebert: 20% of his followers say they’d pay for Twitter

Film critic Roger Ebert has embraced Twitter enthusiastically.

Intrigued by the survey we told you about last week – that a grand total of nobody would pay to use Twitter — he conducted an unscientific experiment with his followers, who number closed to 200,000.

Twenty percent of respondents told Ebert they’d pay for Twitter. Still low, but then again, anything is higher than zero!

Ebert goes on to muse about why he’s become such a Twitter fan:

“…once I got on board, I grew to love it. I’ve used it to lure visitors to my website, to make new friends, to discover high-value Tweeters, to learn immediately about breaking news, and–most of all–to have fun and kill time.”

He adds that he’s had to “prune” the number of people he follows, “to keep things manageable.” No word on whether he uses a Twitter app like TweetAdder to manage his follows and unfollows.

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How to manage ‘unfollows’ easily using Twitter apps

twitter appTwiTip is one of my favorite Twitter blogs, thanks to posts like “Top Tips for Your Twitter Targets.”

Their last tip was especially good:

“Once or twice a year, I go through my “follow” list from beginning to end and “unfollow” those people that are not following me back. Of course, there are some people I’ll follow no matter what. You know, like Steven Colbert. I don’t really expect him to follow me back (but it sure would be cool!). (…)

“Keeping your Twitter follow list clean is important. It helps your Twitter experience to be more of a community rather than a sycophantic one-way dialog with someone who really isn’t that into you…”

However, if you use TweetAdder, you don’t have to put off managing your “unfollows” once or twice a year, like that dreaded spring cleaning around your house. TweetAdder follows and unfollows automatically, using parameters you set up.

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MarketMeTweet + Ping.fm = more blog traffic

Since switching from the Twitter client TweetDeck over to MarketMeTweet, I’ve been playing around with the many features it offers. One of them is integration with Ping.fm.

What does that mean?

Well, Ping.fm is an all-purpose site that lets you update all your social media accounts at once. Using Ping.fm, you link together all your other social networking accounts — not just Facebook and Twitter but your microblogs, etc at Tumblr, Ning, FriendFeed, Delicious, Google Buzz, LinkedIn, Flickr and many more.

Unlike other Twitter clients, MarketMeTweet connects your Twitter to your Ping.fm account. Then when you post a tweet from MarketMeTweet, that post automatically goes out to all your Ping.fm networks.

HERE’S WHAT TO DO:

Sign up for Ping.fm (it’s free) and under “Social Networks”, add all the networks you’ve already got accounts with, like Facebook and Twitter.

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