Guy Kawasaki agrees: Twitter is all about your number of followers
A while back, a big study claimed to show that when it came to Twitter followers, “quality” mattered more than “quantity.”
We hear that about a lot of things in life — it’s the “warm, fuzzy” thing to say.
But as I said at the time: it isn’t true, especially about Twitter.
Cite all the “studies” you like, but look at your own behavior:
Don’t you look at the number of Twitter followers someone has and get impressed? Doesn’t that high figure inspire your confidence in that person’s abilities?
And doesn’t a low number make you think to yourself: “Loser”?
Be honest.
MarketingProfs just hosted their first #TechChat, with computing, marketing and social media expert Guy Kawasaki.
Here’s part of what he told webinar participants:
“It’s all about the numbers.
“Let’s be real. Twitter is all about the numbers. The more followers you have, the more opportunities for developing connections you have.
“According to Guy, ‘The best way to get good connections is to get more followers. It’s the big law of numbers.’ With more than 250,000 followers, Guy has played that game very, very well.”
So think about investing in Twitter follower management software like TweetAdder, especially now that they’re saying their NEW upgrade makes automated Twitter account management seem more “natural” than before. (Which is important if you don’t want to get banned by Twitter as a spammer.)
