Twitter marketing ROI: ideas for measuring social media ROI
Marketing on Facebook and Twitter is gaining in popularity, but remains a hard sell to company “suits” because return on investment (ROI) is still difficult to measure.
Here are three new articles from Terametric.com about advances in measuring Twitter ROI:
• “3 Simple Twitter Marketing Rules That Will Increase your ROI”
Kyle Lacy, Principal of MindFrame and author of the book, “Twitter Marketing for Dummies”and Terametric webinar panelist on “How to Measure and Maximize Twitter marketing ROI,”shared the ratio for effective balance of Twitter conversation, marketing, and sharing for social media.
These were:
Share your content, share partner content and share industry content evenly.
• “2 Reasons Why Twitter Marketing ROI is More Difficult to Measure than Facebook Marketing ROI”
Companies use Facebook and Twitter for marketing and customer engagement. However, the ability to measure and maximize marketing return on investment, ROI, may differ across platforms. We’ve heard that compared to Twitter, Facebook is easier for marketers to understand the financial return on investment of a social media campaign.
For those firms that are committed to building community engagement on all social media platforms, here are two critical reasons why it may be hard to calculate ROI on Twitter…
• “3 Reasons Why SMBS Fail to Achieve Positive ROI with Twitter Marketing”
Those 3 reasons?
“Under-estimating the required time and resources for Twitter marketing; Missing or very little Twitter marketing strategy; No Twitter campaign optimization”
